What Is a Content Marketing Agency?

What Is a Content Marketing Agency?

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Content marketing is one of the fastest-growing ways to market your business, brand, product, or service.

In fact, 69 percent of businesses plan to push more budgets into content marketing initiatives in 2023. Additionally, 67 percent of marketers note that consistent content marketing helps in generating new leads each month for their business.

In 2023 and beyond, content marketing is no longer just an emerging marketing strategy. It is constantly evolving and has proven to be a strong contender for bringing positive results and revenue to businesses of various sizes and industries.

When we think about content marketing, however, there can be some confusion as to what it actually is. At its core, it is marketing a business, product, or service through content. But that is a very basic explanation. Content marketing is much more than writing copy and creating visuals; it is deep diving into your target audience, marketing channels, how they respond on those channels, and how various types of content tie together to drive users through the funnel.

Even more confusing is getting someone to create all the content you might need for your business. That is where a content marketing agency comes in.

So, what is a content marketing agency?

A content marketing agency takes the strategy, planning, creation, implementation, documentation, and measuring of your content efforts off your plate.

In addition, a content agency such as ours becomes your partner in helping you analyze and target your audience, engage current and potential customers, consistently boost brand awareness, conduct market research, develop an attainable marketing strategy, distribute the content, measure results, and drive the pipeline of converting a searcher into a buyer.

A content marketing agency will be filled with experts who are content strategists, creative designers, content writers, SEO experts, sales enablement content developers, web designers, and project managers. They can be a full-service operation or be specialized in a specific marketing channel.

If you find yourself not having the time or resources to give to ensure your content marketing generates results, that is where a content marketing agency can come in to help you run your content initiatives from start to finish.

Getting a content strategy in place doesn’t have to be a hair-pulling, eyeball-gouging endeavor. With the right people by your side, you can start seeing consistent results through content marketing.

What type of content does a content marketing agency create?

A content marketing agency is sometimes referred to as a content agency. This type of agency can create a wide range of content types and formats. This content can include videos, blog posts, whitepapers, podcasts, email copy, social media content, ebooks, webinars, quizzes, polls, surveys, audios, workshop content, course content, sponsored content, and data sheets.

With some agencies, aside from the development and creation piece, you can get the full service, start to finish content versions. So, let’s say that you want an email nurture campaign of 6 emails + 2 associated landing pages for a new product launch. A full service content marketing agency would help you with the content strategy, write the copy, design the accompanying visuals, and design and develop the landing pages. A content only agency may just request a brief from you and write exactly what you give them.

Deliverables vary from agency to agency. Be sure to understand what is included in yours and carefully evaluate whether hiring an agency will take a big chunk of work off of your plate.

Interested in learning more about our content marketing services? Book a consultation with us today.


  • Danni White

    Danni White is the CEO and founder of DW Creative Consulting Agency where she works with clients to create, manage, and optimize content for optimal business impact. As a business and marketing strategist, she draws on over 15 years of experience working with agencies, startups, and digital publications to create content that matters to audiences and converts. She is a member of the Forbes Business Council and holds several board advisory positions.